XR & virtual production guides
Guides, use cases and practical tips from a working XR stage in Germany, written by the team that runs it, not by a marketing department.
What is XR production?
XR, extended reality, is the umbrella term for shooting live action against real-time digital environments instead of a physical location or a green screen. On an LED volume, the environment is rendered live in a game engine, displayed on a high-resolution LED wall and tracked to the camera, so perspective, reflections and lighting behave the way they would on location. The finished look is captured in camera, which is why the method is also called in-camera VFX (ICVFX).
In practice the terms overlap: XR production, XR stage, virtual production and LED volume are largely used for the same setup. What matters is what it changes on a shoot, several environments in a single day, no travel between locations, no weather risk, and no compositing surprises weeks later in post.
We run a 35 m² XR stage in Erlangen near Nuremberg, Germany, and work in English end to end. The guides below go into the technology, the trade-offs and the costs in detail.
Looking for a studio rather than a guide? See our XR production studio in Germany, or book the XR stage on its own.
Work with our XR stage
- XR production studio, we produce for you: brand films, recruiting, series, live and trade-fair content.
- Virtual production & XR studio, the stage itself: LED volume, camera tracking, Unreal Engine.
- Pricing, day rates, what is included and what is billed on top.
- Mobile XR setup, we bring the full LED wall to your location anywhere in Germany.
- Video production in Germany, English-speaking full-service production for international brands.
Guides
- AI Environments on an LED Wall: What Works and What Breaks An AI image on an LED wall looks great as a still and breaks on the first camera move. Where generated environments hold up on a stage and where not.
- The Future of Film Production: XR, Real Time and AI Real-time rendering, virtual sets and AI are changing the shoot day. What already works on an LED stage today, and what is still a promise.
- Renting a Virtual Production Studio: The Pre-Booking Checklist Eight questions an LED stage should answer before you book: usable wall size, pixel pitch, tracking, genlock, load-in and what the day rate really covers.
- Budgeting a Virtual Production: What Sits Around the Shoot Day The stage day is one line item. Which cost blocks a virtual production film really has, how to make two quotes comparable, and where budgets quietly grow.
- Renting an LED Wall to Shoot On: Why an Event Screen Is Not a Volume Rent an LED wall in Germany and you usually get an event screen. Why it fails on camera, how to spot the difference in a quote, and when each one is right.
- Trade Fair Video Without the Trade Fair Stress Why the best trade fair video is shot before the show, in an XR studio instead of a crowded hall. Process, lead time and costs for exhibitors in Germany.
- From CAD Model to Film Set: Putting Product Data on the LED Wall Turn CAD, BIM and 3D engineering data into a photoreal virtual set: how product data becomes a backdrop your team can actually shoot in.
- Recruiting Videos from the XR Studio: Employer Branding That Stands Out One shoot day, several backdrops, a full set of clips: how virtual production makes employer branding videos in Germany faster and more repeatable.
- 5 Locations in One Shoot Day: How Virtual Production Cuts Costs Travel, set builds and weather are where budgets go. How an LED stage delivers five locations in a single shoot day, honestly costed.
- Mobile LED wall vs. fixed virtual production studio, which one when? Mobile setup or a fixed LED studio? An honest comparison of cost, lead time, image quality and logistics, with a clear decision guide for your shoot.
- The LED Wall Explained: Camera Tracking, Unreal Engine & the 'Volume' How does an LED volume for virtual production actually work? Camera tracking, the Unreal Engine workflow and pixel pitch explained in plain terms.
- Virtual Production in the Nuremberg Region: A Location Edge for Bavarian Business Why virtual production near Nuremberg is a location advantage for companies in Bavaria: an LED studio in Erlangen, no travel days, shoot in a single day.
- What Is Virtual Production? A Practical Guide for Companies Virtual production explained: how an LED wall, camera tracking and a real-time engine change the shoot, with practical examples from Germany.
- In-Camera VFX vs. Green Screen: Which Is Right for Your Shoot? Green screen or LED wall? The pros and cons of in-camera VFX compared with green screen, and when each method really pays off for your shoot.
- Shoot-day cost calculator Calculate interactively: what does your shoot day cost, classic vs. virtual production?