XR Stage · Extended Reality · Germany

XR production studio in Germany, captured in camera

We produce XR content on our own 35 m² LED volume near Nuremberg: brand and product films, recruiting videos, series content, live and trade-fair productions. Digital environments render in real time, camera tracking keeps the perspective honest, and the finished image is captured in camera, visible to you on set rather than promised for post. In English, from concept to final cut.

Discuss your project → See day rates
Terminology, briefly

XR, virtual production, LED volume: the same thing?

Near enough, yes. Virtual production names the method. LED volume or XR stage names the room and the hardware. XR production (extended reality) is the umbrella term for content made this way. Underneath all three sits the same setup: a calibrated LED wall, camera tracking and a real-time engine.

What actually matters is what changes on the shoot: several environments in a single day, no travel between locations, no weather risk, and no compositing surprises weeks later. If you want the technical detail first, read the LED wall explained or start with what is virtual production.

The stage

What is an XR stage?

An XR stage is a film studio whose backdrop is a high-resolution LED wall instead of paint or a green screen. A tracking system reports where the camera is, a real-time engine renders the environment from exactly that viewpoint, and the wall lights the scene as well. Reflections in glasses, metal and glossy products are therefore real, and the actor can see where they are standing.

That is the whole trick, and it is also the reason extended reality production changes the schedule rather than just the look: several environments in one day, no travel between locations, no weather, and an image that is finished when the camera stops.

LED volume35 m² of calibrated, high-resolution LED wall as the backdrop
Camera trackingThe perspective stays correct while the camera moves, so the wall behaves like a location
Real-time engineUnreal Engine workstation; environments change in minutes, not in a set rebuild
Set libraryReady-made environments, or your own brand world built once and reused from the second shoot on
Cameras & vision mixingUp to four cameras including Steadicam, cut live in the gallery for broadcast formats
OperatorOur LED and tracking operator runs wall, tracking and engine during the shoot
Connectivity1,000 Mbit/s symmetrical and redundant, for livestreams and clients joining remotely
LocationErlangen in the Nuremberg metro region, with parking and ground-level delivery at the door
MobileThe full 35 m² wall travels to your location anywhere in Germany, around 3 days to build
Live

XR for live and broadcast

The same stage works as a broadcast set. Town halls, keynotes, product launches and hybrid events go out live in front of a tracked virtual environment, cut live from up to four cameras, with AR graphics in the same take.

Live is where the LED wall earns its keep: nothing is keyed, so there are no green fringes on hair and glasses, no spill on a white shirt and no reflection that contradicts the background. On air there is no post-production window to fix any of it. The line out of the building runs at 1,000 Mbit/s symmetrical and is redundant, and we can push to several platforms at once.

What we produce

From a single film to a content programme.

Brand

Brand & product films

Brand worlds that do not physically exist, photoreal and visible in real time on set, not weeks later in post.

HR

Recruiting & employer branding

One shoot day, several environments, finished clips for your careers page and social channels.

Series

Series & recurring content

Your virtual set is built once and stands ready for every episode, ideal for monthly reels, training and product updates.

Live

Live & broadcast XR

Town halls, keynotes and hybrid events in front of a broadcast-grade virtual set instead of an office wall.

Trade fair

Trade-fair content

Your presence looks bigger than the hall allows, and it is shot without disrupting your running operation.

Data

CAD becomes the set

Product and plant data (CAD, BIM, 3D) prepared for Unreal Engine and turned into a walkable film set.

Why CreativeCinema

A production partner with its own stage.

Creative Studios is the studio arm of CreativeCinema GmbH, a film production company in Erlangen, Germany. You are booking the production team together with its own XR stage, not a room that still needs a crew hired around it.

Our own XR stage

A 35 m² LED volume with camera tracking and an Unreal Engine workflow. We are not booking a third-party studio for you.

English end to end

Briefing, set and post in English. Your stakeholders can join remotely or fly in for the shoot day.

Production, not just a room

Concept, crew, virtual environments, shoot and post from one team: fewer interfaces, one point of contact.

Centrally located in Europe

Erlangen in the Nuremberg metro region: close to Bavarian industry and medtech, well connected to Munich, Frankfurt and Stuttgart.

Two ways to work with us

Have it produced, or book the stage yourself

Not every project needs the same thing, so we keep the two apart:

Either way the rates are public: see pricing for day rates, what is included and what is billed on top. And if the shoot has to happen at your site, our mobile XR setup travels anywhere in Germany. The same stage also hosts corporate events when the occasion is a celebration rather than a shoot.

How it works

From brief to delivery.

1

Brief & tech call

Free 15-minute call on environments, camera and workflow, so the quote rests on realistic assumptions.

2

Concept & fixed quote

Concept, virtual environments and a transparent fixed quote within 24 hours.

3

Shoot & delivery

Shoot day on the XR stage with an English-speaking crew, then post and delivery in the formats you need.

Tell us about your XR project

Describe what you have in mind and we will say openly whether XR production is the right route for it, then send a fixed-price quote within 24 hours. Stage near Nuremberg, mobile across Germany, produced in English.

Start a project → XR knowledge base
Frequently asked

Good to know.

What is XR production?

XR, extended reality, means shooting live action against digital environments that are rendered in real time and displayed on an LED wall, with the image tracked to the camera. Perspective, reflections and lighting behave as they would on location, and the finished look is captured in camera (in-camera VFX) rather than composited afterwards.

What is an XR stage?

An XR stage is a film studio whose backdrop is a high-resolution LED wall instead of paint or a green screen. A tracking system reports where the camera is, a real-time engine renders the environment from exactly that viewpoint, and the wall also lights the scene, so reflections in glasses, metal and glossy products are real rather than added later. Ours is a 35 m² volume in Erlangen near Nuremberg, with its own operator, and it travels to your location if the shoot has to happen on site.

Are you a production company or a studio rental?

Both, and they belong together. Creative Studios is the studio arm of CreativeCinema GmbH, a film production company in Erlangen, Germany. So you can hire the finished production from us, or book the stage on its own if you bring your own crew.

What is the difference between XR, virtual production and an LED volume?

In everyday use, very little. "Virtual production" describes the method, "LED volume" or "XR stage" describes the room and hardware, and "XR production" is the umbrella term for the content produced that way. All three describe the same setup: LED wall, camera tracking and a real-time engine. We use them interchangeably because our clients do.

Do you produce, or do you only rent out the stage?

Both, and they are separate offers. On this page we produce for you: concept, crew, virtual environments, shoot and post. If you have your own crew and only need the room and the technology, book the stage directly instead; the day rates are published on our pricing page.

Can you do live and broadcast XR?

Yes. The stage works for livestreams, town halls, keynotes and hybrid events with a broadcast-grade virtual set, including AR graphics in the same take.

Can we use our own CAD or 3D data?

Yes. Product and plant data (CAD, BIM, 3D models) are prepared for Unreal Engine and become a walkable set, useful for machinery, medical technology and products that do not exist yet as a physical prototype.

Do you work with international clients in English?

Yes. We work in English with international brands and agencies and can act as your production-service partner and fixer in Germany.

What does an XR production cost?

Entry-level projects such as a recruiting day start in the low five figures; because locations, travel and extra shoot days fall away, the total budget is often below that of a classic shoot. Stage day rates are published transparently, and you get a fixed quote within 24 hours.

Can the XR setup come to us?

Yes. We bring the full 35 m² LED wall to your location anywhere in Germany: production hall, showroom or trade-fair stand. The on-site build takes around 3 days.

Enquiry

Check the date, get a price

Tell us what you are planning and when. You get an answer within 24 hours, with a date and a price. No strings attached.

  • Answer within 24 hours
  • Fixed day rate, no hidden items
  • Our stage in Germany or mobile at your location

Prefer to talk? +49 174 8484842 or [email protected]

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